The St. Bernard Principle. Why Specialists are the Alpha Dogs in Business Paul J Welsh

ISBN:

Published: July 12th 2011

Kindle Edition

112 pages


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The St. Bernard Principle. Why Specialists are the Alpha Dogs in Business  by  Paul J Welsh

The St. Bernard Principle. Why Specialists are the Alpha Dogs in Business by Paul J Welsh
July 12th 2011 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 112 pages | ISBN: | 5.50 Mb

If you were looking for a Dog Company to help you cross the Alps in treacherous weather youd probably choose St. Bernard LLC because theyve specialized in that since the 1700s. We all want to deal with specialists in business. Most small andMoreIf you were looking for a Dog Company to help you cross the Alps in treacherous weather youd probably choose St.

Bernard LLC because theyve specialized in that since the 1700s. We all want to deal with specialists in business. Most small and mid-sized specialist companies outperform their generalist competitors because they hold so many competitive advantages. They gain higher margins, can compete in a wider geography, have simpler elevator speeches, and market more cost effectively. The St. Bernard Principle shows you why you want to be a specialist and helps you figure out how to be the St. Bernard in your industry.



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